Chatbot Tutors: How Students and Educators Can Get the Most from These Tools

chatbots in education marketing

Unfortunately, he cannot remember a particular concept and require a teacher to help him recall it. An AI chatbot can help him offer immediate access to all information and summarized points regarding the concepts to help him gain excellent scores in the exam. If you are new to chatbots, a common question might come to your mind regarding the difference between ordinary chatbots and AI-powered chatbots.

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A few other subjects were targeted by the educational chatbots, such as engineering (Mendez et al., 2020), religious education (Alobaidi et al., 2013), psychology (Hayashi, 2013), and mathematics (Rodrigo et al., 2012). Before adding a chatbot to your website or using a Facebook Messenger bot on your Page, you’ll need to be clear on how you’re going to manage it. You must execute some careful planning to put a strategy in place, whether using automated or real-life responses. Chatbots that aren’t sufficiently manned are ineffective and unprofessional. If website visitors expect to have their queries resolved by a chatbot but are met with an out-of-office response (or worse yet, no response), this can put consumers off and deter them from visiting your website again. Chatbots are programmed to answer FAQs, make bookings, perform routine tasks, or refer you to a real-life support representative.


For each of the questions you’ve asked, figure out the best responses users can choose from. Create multiple responses for every question so you’re more likely to satisfy the user’s needs. The welcome message is incredibly important to engage users and get them to respond to your bot. The best opening messages are those that are compelling, set expectations and ask questions. For example, if your social team finds they can’t keep up with the number of messages on certain networks, you may want to leverage bots on those channels.

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In this scenario the bot acts as a receptionist finding out what the visitor wants and, based on that, directing him or her to the right person/department. This way, all interactions with your staff are efficient, time-saving, and high quality. The bot answers the most common questions or, if unable to do so, makes sure the prospects talk to the right person from the start. ‍Chatbots work because they don’t wait for the prospective students or their parents to make the first step. They open the conversation and in return for collecting data, offer information back instantly. Using conversational marketing elements empowers you with the flexibility to answer the most common queries instantly.

6 RQ6 – What empirical evidence is there to substantiate the effectiveness of the proposed chatbots in education?

The entire process can be repeated at regular intervals, allowing the university to understand and keep up with the changing demands and preferences of its students. It’s a bit ironic, but a real-time conversation with a chatbot treats a potential student like an actual human being. In fact, the 2021 RNL E-Expectations Report stated that 50% of high school seniors and juniors want to use a chatbot to engage with a school, rather than complete a form. There are new courses that come up, revised fee structure for a new academic year, changes in dates of examinations, result announcement; the list goes on!

chatbots in education marketing

The unlimited capacity of chatbots is especially useful for handling peak periods such as the beginning of the academic year. Institutions might normally need to hire additional agents to deal with a surge in support requests, but chatbots can handle the increase with no disruption. Being available 24/7 doesn’t just matter to international students, either. Today’s Gen Z students expect to connect whenever they want, and the only way to provide cost-effective around-the-clock support is with AI chatbots. Of internet users who interact with chatbots, 60% have run into instances where it couldn’t help them, and nearly 40% report the chatbot not understanding them.

Personalized feedback

Students are never in the mood to study during holidays, nor do they have access to teachers. Chatbots help with communicating information on homework details, dates and schedules to the students and answer all related queries for them. Due to their ability to respond to students’ questions any time of day or night, university chatbots naturally improve access to information for current and prospective students. Many higher-ed institutions using chatbots have found that students appreciate the ease that comes with chatbots, finding them less difficult and more satisfying than standard search. The availability of distance learning and online courses means that people can learn alongside working and don’t have to commute long distances or take a break from family life to learn new skills.

chatbots in education marketing

If you are into any similar work or profession and find a way to create a bot, you must try BotPenguin. All student replies may be automatically reviewed and graded using artificial intelligence and machine learning. Teachers may rely on technology, filling pupils’ scorecards based on AI chatbot findings. After each discussion or procedure, chatbots in the education sector can assist in collecting feedback from all parties.

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Furthermore, higher education marketing bots can always be available to talk to a prospective student… even be able to distinguish between applicants who are more likely to succeed and thrive and become ambassadors. Nor can you afford to have an army of employees ready to answer all the questions at a moment’s notice. We are a Conversational Engagement Platform empowering businesses to engage meaningfully with customers across commerce, marketing and support use-cases on 30+ channels. For all its drawbacks, none of today’s chatbots would have been possible without the groundbreaking work of Dr. Wallace. Also, Wallace’s bot served as the inspiration for the companion operating system in Spike Jonze’s 2013 science-fiction romance movie, Her.

  • Other teaching agents provide adaptive feedback (Wambsganss et al., 2021).
  • According to the report written by Huyen Nguyen and Lucio Dery, from the Department of Computer Science at Stanford University, the winning app had 81% correlation with the human grader.
  • The company uses a chatbot on Messenger to make sure that customers never go unanswered even if it’s outside working hours.
  • Streamline support, increase admissions and automate processes, without any human intervention, by leveraging conversational bots for your university.
  • A website link might say something and a staff member can tell something else entirely.
  • We potentially missed other interesting articles that could be valuable for this study at the date of submission.

It makes sense that the more information a student can gain about a school, the more interested they will be. It also holds true that the more they interact with an institution, the stronger the connection made. So, what happens when someone visits your site and wants to know more about their preferred major, or how to apply for financial aid? With most college websites, in order to get questions answered or more information, students have to fill out a form. Then that sits in someone’s inbox for hours, days, or even weeks to get a response.

Start generating better leads with a chatbot within minutes!

Further, we excluded tutorials, technical reports, posters, and Ph.D. thesis since they are not peer-reviewed. In conclusion, the use of artificial intelligence (AI) in higher education marketing presents numerous benefits and challenges. Institutions that prioritize ethical considerations, invest in infrastructure and talent, and provide adequate training and support for users are more likely to successfully leverage AI in their marketing strategies.

Why do universities need chatbots?

College inquiry chatbots guide students to the correct information sources. Colleges usually have a bustling amount of students, all lining up outside the administration office to get various information. Each student comes in with a different query, be it regarding their course, class timings, fees, etc.

Through these higher education chatbots, educational institutes can create an effective funnel for dispensing relevant information about their courses. And when the chatbot’s automation simply won’t do,  conversations are passed off to available staff members to help students with the questions bots can’t answer. It makes it a more efficient, interactive, and personalized environment that is better suited for preparing learners for success in both school and life. With its ability to provide real-time feedback, guidance, and mentorship, it is changing how we learn today and paving the way for a brighter future in education. We wanted to leverage chatbots and conversational UI to develop a solution that would help Sheraton and the Travel Industry in general.

What are the 4 types of chatbots?

  • Menu/button-based chatbots.
  • Linguistic Based (Rule-Based Chatbots)
  • Keyword recognition-based chatbots.
  • Machine Learning chatbots.
  • The hybrid model.
  • Voice bots.

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